SEO – What You Need to Know

SEO – What You Need to Know

Search Engine Optimization (SEO) is an incredibly effective method of generating free traffic to your site. Unfortunately, SEO services can cost you an arm and a leg, and very few people have the SEO know-how to get their page listed on the first page of Google for competitive keywords. Fortunately, there are a cheap and even free resources to get you the piles of traffic you've been waiting for.

1. Long Tail Keywords

You will never beat Wikipedia or “big dog” corporate sites for specific keywords. For example, do you really think it would be realistic to be listed on the first page of Google for a keyword like “video” or “movie”? If so, you need to get your head checked or have very, very deep pockets.
This is why internet marketers use “long tail” keywords, or more specific keywords that are searched less often but have less competition. So, you might be able to make the first page of Google for “home gardening tips” even if you can’t get to the top for “gardening”.

2. Backlinking

Get links posted on forums and sites with high Page Ranks. This will boost your reputation with search engines and get you closer to the top for your chosen keywords.

3. Content

How much content does your site have? Google “likes” sites with at least 10 pages of content. (Not a must, but definitely a plus.)

4. Use header and bold tags

Use your <h1> and <b> tags sparingly but place them around key phrases which include your important keywords and phrases.

5. Get featured

Try to write articles and have them featured in e-zines or guest write for popular blogs and place your link in your article. These links will stay active for a long time and boost your Google ranks.

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